Marry an Amsterdammer for the Day: Amsterdam’s response to overtourism

Marry an Amsterdammer for the Day: Amsterdam’s response to overtourism

We, LOVERS canal cruises, are participating in an exciting new event called Marry an Amsterdammer for the Day. This Wednesday, the 5th of June Amsterdammers and tourists can enter a symbolic marriage for a day. This initiative by the Untourist Moment was launched to improve relations between tourists and locals. Wed & Walk will organize the ceremony in the church Posthoornkerk at the Haarlemmerstraat in Amsterdam.

Why the event is hosted
The event Marry an Amsterdammer for the Day is Amsterdam’s response to the commotion around overtourism. Together with 200 hotels, guides, artists, social enterprises, museums and other organizations they created a movement that is willing to turn overtourism into something positive by giving tourists a meaningful encounter with a local. The outcome: let visitors explore someplace new and experience something that is helpfull– for the city, the world, Amsterdam and each other. 

Information about the event
Marry an Amsterdammer for the Day is the perfect start to turn overtourism into something positive. And you can join the festivities by marrying an Amsterdammer for the day! On Wednesday the 5th of June from 01.30 PM till 02:00 PM you can get married in the church Posthoornkerk. Wedding attire is available upon arrival. After a short speed-date, the couples are created and the marriage will take place. And after the ceremony, you will go on a honeymoon! Ok, sorry guys – not a real holiday. But, you will go to a nice activity with your freshly married Amsterdammer. You can either visit a museum, meet your new stepchildren or eat some pancakes.

Everyone involved with the event is doing this on goodwill base – meaning they volunteer. So take your chance and marry (symbolically) a handsome Amsterdammer!

If you want to learn more about the event hop on one of our canal cruises and let our skippers invite you personally.